Date

Company

Primary Contact Name

Primary Contact Title

Phone

Product Type (e.g., Traffic Arrow, Dual Colour Beacon)

Concept Summary (Provide a concise description of the proposed product, the operational need it addresses, and the intended outcome.)

Origin of Request (select all that apply) OEM program requirementFleet / customer requestMarket gap or unmet needCompetitive product responseOther

What problem must this product solve to be considered successful?

How will success be measured? (e.g., cost reduction, improved performance, durability, ease of installation, user adoption)

Deal-breakers or non-negotiables (e.g., must hit target price, must meet specific standards, must fit existing mounts)

Intended market segment(s) or key customer(s)

Primary application or operating environment (e.g., highway, municipal, utility, off-road, harsh weather)

Key attributes valued in current or competitive solutions

Identified limitations or gaps in current solutions

Estimated annual volume or program size

Target pricing expectations or range

Expected warranty coverage

Strategic value or benefit of this product to your organization (e.g., new market entry, standardization, cost optimization, differentiation)

Desired target launch date

Timeline priority Fixed / non-negotiablePreferred but flexible

Consequences if target timeline is missed

Expected product lifespan in market (years)

Anticipated program or production duration

Serviceability expectations Field-serviceable componentsModule-level replacementNon-serviceable / replace as complete unit

Long-term availability or form/fit/function stability requirements

Known competing products or manufacturers

Competitor part numbers, specifications, or references

Key differentiation versus competitors (select all that apply) CostPerformanceDurabilityEase of installationAesthetics / form factorOther

Is parity with existing solutions acceptable? Yes – parity acceptableNo – differentiation is required

If differentiation is required, where does it matter most?

Nominal operating voltage

Power consumption or current draw expectations

Required performance characteristics or features

Operating modes, flash patterns, or control logic

Mounting method or constraints

Approximate envelope or dimensional limitations

Preferred materials

Surface finish or coating requirements:

Target regions / countries for compliance CanadaUnited States

List specific provinces/regions

Applicable standards, certifications, or specifications (e.g., SAE, ECE, IP rating, environmental exposure)

Associated accessories or complementary components

Bundling approach Bundled with core productSold separatelyOptional / configurable

Integration considerations with existing systems or vehicles

Additional comments, constraints, risks, or considerations

Internal status (optional) Executive or program sponsorship securedApproval in progressExploratory / early-stage concept

Comments

Once you’ve submitted the form, our SWS team will review your request promptly. If you have any questions in the meantime, feel free to reach out to us at sales@warninglightsinc.com or call us at 1-877-357-0222—we’re here to help.